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Integrated Marcoms Strategy

Technical Resources - Success Story

marcoms strategy development & implementation - Technical Resources

We worked successfully with Technical Resources to develop an effective 'go-to-market' communications strategy covering both online & off-line marcomms activity - read the full story here

Just what is an Integrated Marcoms Strategy and how can it help to grow your business?

Firstly, marcoms - or marketing communications - means every communication you have with your customer, be it an advertising campaign, a sales brochure, a new website or even a new business card. It's still surprising how many companies produce every piece of communication as a stand-alone item, bearing no relation to any other piece of communication. The result is a diluted brand image, a confused customer - and a missed opportunity.

Integrating - or making sure all your communications fit together to carry the same message - is a key way of reinforcing your brand image and maximising the impact of every contact point you have with your customers. It sounds easy, but getting it right can prove more difficult.

How can we help? Firsly, we can identify the correct marketing communications channels to help you achieve your strategic objectives. We can then develop the right message and then integrate that message into every communication you have with your customers.

To find out more about integrating your marketing communications, please contact us on
0845 201 1618 or email us at