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Pay Per Click Marketing Strategy

Technical Resources - Success Story

marcoms strategy development & implementation - Technical Resources

We worked successfully with Technical Resources to develop an effective 'go-to-market' communications strategy covering both online & off-line marcomms activity - read the full story here

Easy to start, easy to manage. So where's the value?

Pay Per Click Marketing is a massive business. More money is spent in the UK to advertise on Google than on ITV1. Unlike many forms of advertising - and unlike SEO - every penny spent on PPC can be tracked so that you can see just how your budget is working. For some, PPC is a short cut while they wait for their site to be indexed by the search engines, but for most it's an essential part of their Internet marketing strategy.

Look around the internet and you'll find hundreds of tips on how to manage your PPC campaign. But where we can really add value for you is helping you to decide what role PPC should play in your online marketing strategy. In other words,  deciding how PPC can complement SEO rather than compete with it.

And that's where it gets difficult. Many agencies will promise to manage your PPC spend for a fixed or a variable fee. Some will offer bid management software so that you can play a clever game with your competitors. What we will do is manage your campaign as part of your strategy, thereby ensuring that each channel maximises its ROI and the sum of the parts will then add up to more for you.

So do not underestimate the power of search - see our Resources Page for some highly effective Hints & Tips to get you started in Pay Per Click advertising.

Call us on 0845 201 1618 or email us to find out more about Total Marketing Solutions and how we can help.

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