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Search Engine Optimisation (SEO) Strategy

Hemsley Fraser - Success Story

Search Engine Optimisation for Hemsley Fraser

TMS worked on a Search Engine Optimisation strategy for Hemsley Fraser, working with external consultants to maximise the opportunity presented by search marketing - read the full story here

Don't underestimate the power of search!

Recent research shows that up to 80% of online purchases start with search - so if your site's not optimised for search, then you're missing out on potential customers. But what does Search Engine Optimisation mean?

As online marketing consultants, we believe that first thing that you should do is to ensure that your site is optimised for customers. If customers find it easy to navigate and the site contains the information they need, then Search Engines will find their way around the site too.

Search engines are successful because they find sites that match the terms that searchers type. To prove a point, if you type "marketing consultant" into Google UK you'll probably find that Total Marketing Solutions comes top....

Why? Because Google's algorithm has determined that our site contains the most relevant content relating to your search for "marketing consultant." How? The simple answer is that few people outside the large search engine organisations know exactly how they work - but we do know many of the key data that they use to search. And we will help you to use this data to help your site achieve higher rankings.

What part should SEO play in your online marketing strategy? SEO is not an exact science, so it's very difficult to calculate Return on Investment. It's also slow to pay back, so it's not as instantaneous as Pay Per Click marketing. It's hard work, in fact, it's almost never-ending! But if implemented properly, it will continue to pay you back for years and your competitors can't take your position away by bidding a penny higher. To us, it's the single most important part in your web marketing strategy.

So do not underestimate the power of search - see our Resources Page for some highly effective Hints & Tips to get you started in Search Engine optimisation.

Click here to contact us or call us on 0845 201 1618 to find out how we can help.

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